The Four Pillars of Profit-Driven Marketing:
How to Maximize Creativity, Accountability, and ROI by Leslie Moeller, Edward Landry MG-H | ISBN: 0071615059 | 240 pages | PDF | 12 MB
The First Proven System for Maximizing Your Marketing Spend!
The Four Pillars of Profit-Driven Marketing helps you achieve what has always eluded marketers—an accurate determination of marketing ROI. Inside, you’ll find the secrets to maximizing return on every marketing dollar spent by combining modern measurement technologies and contemporary organizational design. Apply the “4 pillars” of marketing, and you will strengthen connections with customers, improve creativity and ***ability within your organization, and attain the new, fifth “p” of marketing-profit.
