Trust & New Technologies – Marketing & Management on the Internet and Mobile Media
Edw?rd Elg?r Publishing | 2008 | ISBN: 1847205682 9781847205681 | 325 pages | PDF | 6.21 MB
A comprehensive overview of the current state of conceptual and empirical research in the topical area of trust and new technologies in marketing and management.
Trust scholars and researchers across business disciplines and the social sciences will find this timely and unique book a constructive resource.
This book will be of great interest to scholars, practitioners and research students focussing on the applications of new technologies in marketing and management.
Comprising of sixteen chapters, the book is divided thematically into three sections: consumer trust in online environments trust and mobile media new technologies and trust within and between organizations.
Contents
List of figures
List of tables
List of contributors
Preface
PART ONE. CONSUMER TRUST IN ONLINE ENVIRONMENTS
1. Consumer trust in electronic commerce: conceptualization and classification of trust building measures
2. The importance of brand trust online
3. Trusting the consumer avatar: an examination of trust and risk factors in electronic and virtual retailing
4. Grey market e-shopping and trust building practices in China
5. Effect of gender on trust in online banking: a cross-national comparison
6. Online auctions: a review of literature on types of fraud and trust building
7. Consumers’ views on trust, risk, privacy and security in e-commerce: a qualitative analysis
PART TWO. TRUST AND MOBILE MEDIA
8. The mediating effects of privacy and preference management on trust and consumer participation in a mobile marketing initiative: a proposed conceptual model
9. Assessing the effects of trust on mobile advertising campaigns: the Japanese case
10. Sources of trust in permission-based mobile marketing: a cross-country comparison
11. Interpersonal trust and mobile communication: a social network approach
PART THREE. NEW TECHNOLOGIES AND TRUST WITHIN AND BETWEEN ORGANIZATIONS
12. Who is on the other side of the screen? The role of trust in virtual teams
13. Developing pre-relational trust in technology service providers
14. Reengineering trust in global information systems
15. Knowledge management and trust
16. The role of uncertainty and trust in the marketing of new technologies
Index
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