Kelley School of Business – Marketing an Introduction
Video: .asf, 445 kbps, 320×240, 14.984 fps | Audio: WMA, 48.0 Kbps 44.1 KHz | 1.69 GB
eLearning
This is the video tutorial for beginners who want to know what marketing really is and to have a basic understanding of how marketing works. Not open to business students. Offered for students with a formal minor in business who may be majoring in apparel merchandising and interior design, journalism, telecommunications, or sports marketing and management. Examination of the market economy and marketing institutions in the United States. Decision-making and planning from the manager? point of view and impact of marketing actions from consumer? point of view. No credit toward a degree in business.
Chapter 1
Lecture 1: What is Marketing?
Lecture 2: The Evolution of the Marketing Concept
Chapter 2
Lecture 3: Strategic Planning
Lecture 4: Strategic Planning Process
Lecture 5: Analyzing the Environment
Chapter 3
Lecture 6: Think Globally, Act Locally
Chapter 4
Lecture 7: The Importance of Continuous Market Research
Lecture 8: The Market Research Process
Chapter 5
Lecture 9: Consumer Behavior: The Decision Making Process
Lecture 10: Consumer Behavior: Influences, Situational/Social
Lecture 11: Consumer Behavior: Internal Influences
Chapter 6
Lecture 12: B2B: Understanding the Business Market
Lecture 13: B2B: The Buying Decision
Chapter 7
Lecture 14: Segmenting the Market
Lecture 15: Targeting Your Market
Chapter 8
Lecture 16: Understanding the Product
Lecture 17: New Product Development & Acceptance
Chapter 9
Lecture 18: Product Management: The PLC
Lecture 19: Branding & Packaging
Chapter 10
Lecture 20: Marketing What Isn? There
Chapter 11
Lecture 21: Pricing Objectives & Calculations
Lecture 22: Pricing Tactics & Strategies
Chapter 12
Lecture 23: Marketing Communications
Lecture 24: Promotional Strategy
Chapter 13
Lecture 25: Advertising
Lecture 26: Public Relations & Direct Marketing
Chapter 14
Lecture 27: Sales Promotions
Lecture 28: Personal Selling
Lecture 29: Sales Management
Chapter 15
Lecture 30: Marketing Channels & Their Functions
Lecture 31: Channel Design
Lecture 32: Logistics
Chapter 16
Lecture 33: Retailing
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