Marketing: Real People, Real Choices (5th Edition)

Marketing: Real People, Real Choices (5th Edition) By Michael R. Solomon, Greg Marshall, Elnora Stuart
Pearson Education | 2007-12-03 | ISBN: 013157910X, 0132299208 | 640 pages | DjVu | 28 MB

Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies every day.

So what makes this book unique?
It's not just what the authors say, it's also how they say it

•Real People, Real Choices vignettes unify each chapter and place the student in the marketing driver's seat.
•Students, faculty, and industry professionals from around the world weigh in on what featured marketers should do to solve their marketing dilemmas.
•Students find out the marketer's "real choice" at chapter's end.

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