Effective UI: The Art of Building Great User Experience in Software
People are beginning to demand a higher standard of user experience (UX) quality from the software systems they use in their business and personal lives, and companies are looking to UX to help drive business value and increase brand strength. Effective UI provides a complete roadmap to building groundbreaking software centered on UX quality, including how to generate management support, employing product management strategies proven to deliver greater success, and how to manage the design, engineering, staffing, and business considerations that must be centered on the user’s needs and working effectively in tandem all throughout the project.
With a focus on UX, software can exceed expectations by:
- Accounting for how people work with, think about, and consume information.
- Establishing richer means of collaboration and communication
- Reducing frustration by streamlining complex tasks and creating more intuitive processes.
- Generating more engaging and interactive experiences between consumers and businesses, or between businesspeople and their information systems.
- Powerfully differentiating products, services, and brands to create a competitive advantage.
